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Over the years, Discount
Wallcovering has sold millions of bolts of wallpaper and border.
Many innovations have come along but one thing has never changed - the
customer always comes first. Our mission is simple: to see
that our customer is totally satisfied, and, when possible, to exceed our
customer's expectations. Steve Couch, general manager |
Discount Wallcovering - discount wallpaper & wallpaper border - since 1976 Discount Wallcovering: Our wallcovering business started in 1971, when we began importing and distributing natural wallcoverings from Japan and Korea, under the trade name of Marco Polo Co. The varieties of wallcovering that we handled included grasscloths, silk slubs, jute cloths, and rush cloths, among others. We bound samples of our wallcovering together into a rather modest collection and distributed our sample books to designers and stores. Eventually, some of our local accounts requested other varieties of wallcovering, so we added collections from other suppliers, and, in 1976, opened our retail store, Discount Wallcovering. We've expanded our initial showroom several times, but we're still at that same store location. discount wallpaper: When we started selling retail wallcovering, the idea of offering discount wallpaper appealed to us, because we didn't have a lot of expertise to offer our customers, but we thought that we certainly could offer our customers a lot of value, with discount wallpaper prices. At first, we stocked our own line of imported wallcovering but all of the rest of our wallpaper was special ordered. To sell discount wallpaper, we simply applied a discount to the manufacturers suggested retail prices (MSRP), listed in our collections. Since that time, the big change in our special order discount wallpaper business is the amount of discount that we are able to offer. Initially, the discount we were able to offer was small. Today, we have hundreds of collections, and tens of thousands of patterns, that we special order as discount wallpaper, often at very large discounts. By the early 1980s, several brands of wallpaper were offered to us as "in stock" patterns; some of our early stocking brands included Schumacher, Sanitas, Seabrook and Imperial patterns. Our discount wallpaper selection then included several "in stock" patterns, as well as, the special order patterns from our collections. In time, more and more patterns were offered as "in stock" to us, and we added more and more inventory. Today, we stock thousands of patterns, which is convenient for our customers, and provides them with a source of discount wallpaper with very low prices. A common misconception about our discount wallpaper, is that "discount" simply means "discontinued". Actually, we add new patterns, from recently released collections, all the time. Our "in stock" selection, then, consists largely of current patterns, plus some that are left from previous seasons, and some selected closeouts, that we have added. Another misconception about our discount wallpaper, is that "discount" indicates "2nd quality", or that our discount wallpaper consists of mixed dye lots. We buy only 1st quality wallpaper, and never sell mixed runs to fill our customers' orders. This means that our customers get wallcovering that is guaranteed to be free of defects, and is all of one dye lot. |
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wallpaper border: Initially, wallpaper border was not offered as a separate wallcovering, and to obtain wallpaper border our customers had to cut a wallpaper border from a striped wallcovering pattern. If a striped wallcovering pattern could be hung horizontally, and not look like it was lying sideways, then that pattern was a potential wallpaper border. By the early 1980s, however, manufacturers began to include wallpaper borders in their collections, and eventually, wallpaper border was offered as "in stock" and we began to stock discount wallpaper border, as well as, discount wallpaper. Today, we stock hundreds of wallpaper border patterns in our store, depicting a wide variety of subjects, in many different styles. |
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technology: Some of the artwork from yesteryear has endured, such as florals, damasks, and geometric designs; toiles, which are classic, are as popular as ever. Because of advances in technology, there are many new faux finishes which include sponging, ragging, marbling and texturing - which provide a huge economic benefit, when compared to the $2 to $25 cost of actual faux finishing. Other popular looks include stone, brick, script, distressed, and weathered walls, all of which, can be quite realistic in appearance. Many of our current popular sidewalls are a backdrop for the huge selection of wallcovering subjects found in coordinating, artful, wallpaper borders. Sculptured wallpaper border, with the use of laser technology, has become fairly commonplace. The variety of subject matter found in wallpaper border is extensive: Superheroes, sports borders, cowboys, motorcycles, wild animals, domestic animals, palm trees, vintage movie stars, and on and on. Moreover, many wallpaper borders are based on popular published art so that you can decorate your walls with selections from art galleries, and can accessorize your rooms with licensed coordinates (check out our accessories section). Plain finished wallpaper has disappeared in favor of vinyl coated, and often, solid vinyl, wallcovering. The trend in our discount wallpaper has been toward easier installation, easier maintenance, and easier replacement. Much of our discount wallpaper is now pre-pasted, and, more and more patterns are being offered in a consumer friendly, synthetic fiber type of wallcovering that is non-shrinking, easy to install, and easily strippable. The advantages include: it's washable, breathable; it resists mold and mildew; it's environmentally friendly; has no bubbles; no vinyl-to-vinyl adhesive required; no sizing or prepping and no booking is required; it's completely strippable; and it's Class "A" fire rated. Look for "strippable" in the product details of our wallpaper, borders, and murals. Today, we offer discount wallpaper and wallpaper border at extremely
competitive prices, and we offer the expertise that we have gained through
our long association with wallcovering. Our goal is to offer our
customers the best prices, the best products, and the best service
available. |